EI Madrid has become a true ocean liner. Based on the value of its brand, which cemented the team of the five European Cups of Di Stéfano, Puskas, Gento and company, it is now a multinational with more than 800 workers who are on their way to billing 1,000 million euros a year. The transformation of the business model has occurred under the mandate of Florentino Pérez. In 17 years at the head of the entity he has surrounded himself with a team that works in the shadows. These are the main names …
José Ángel Sánchez.
Managing Director. This man from Segovia is one of the main ideologues behind the transformation of the club, which he joined in 2000, hand in hand with Florentino, as director of marketing. His work in the entity is so decisive that despite the change of president in 2006 (Ramón Calderón) he was promoted to the general management at that time. Negotiated the first contracts with Adidas that significantly increased revenue. Before that, he had been commercial director of Sega in Spain, a position he held until 1995, when he assumed the general management of the Japanese multinational video game company for Southern Europe. After almost two decades negotiating galactic signings, “José Angel”, (that is how he is known outside), is a cornerstone between the most reputable agents and the CEOS of the main clubs.
JESUS ALVAREZ ORIHUELA (DIARIO AS)
Manolo Redondo.
Indefatigable in his work within the club. Florentino's main support in the day to day of the entity. He is the director of the Cabinet of the Presidency. There is nothing of the social policy, veterans and the activity of the peñas that escapes their control. He knows in detail the ins and outs of the institutional functioning of Madrid and his work (also) at the head of the Foundation earned him the bronze medal of the Royal Order of Sports Merit that was given to him by the former secretary of state for sports, Miguel Cardinal.
Begoña Sanz.
Attached to the General Directorate. Only one woman in the main organization chart (there are four senior managers for 34 men), although with command in place. In office since 2018, he joined the club in 2001. It was in 2007 that he began to handle many competitions on the club's commercial activity. With a degree in Pharmacy from the Complutense University of Madrid, she worked for six years as Marketing Director at the video game company Sega and was a salesperson at Nielsen Research. Currently, licensing and retail, facilities management, marketing services and digital business depend on it.
Michael Sutherland.
One of the most decisive signings of recent times because he is a galactic at his thing, director of Digital transformation. The 38-year-old New Zealander, with a degree in electronic engineering from the University of Canterbury, has further studies at Stanford, Harvard and MIT in Massachusetts. As a professional, he held important positions at HP from 2015 to 2017, the last eight months as director of the augmented and virtual reality area. Despite his youth, he is a Silicon Valley veteran. “It's about making sure we are doing the things that maintain our leadership position for the next decade and beyond. It is about being able not only to adapt to the rapid change that is happening in the market and in the industry, but also to be able to embrace it and be able to use it to our advantage and be able to transform the company in a way that allows us to take advantage of those changes ”, he defined his work in Madrid in a recent interview.
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Carlos Ocana.
Director of Corporate Projects and Regulation. A charge made for you. He started working at Madrid in July 2012. Before that, he had spent almost four years as general director of the Ministry of Industry of Miguel Sebastián. This economist has gained a lot of weight in the club since he arrived.
MISCELLANEOUS 18
DAILY AS (DAILY AS)
Francisco Panadero.
Directorate of Infrastructures and Heritage Development. At the club since 2012, he was previously the chief of staff of the deputy mayor of Madrid Manuel Cobo. His position is also of vital importance in Madrid, since it depends on that department, for example, the agreements signed with the City Council and the Community that have allowed (after being modified) the remodeling of the Bernabéu, although that issue was gestated just before he will land at the club.
FOOTBALL 13/14
DAILY AS (DAILY AS)
Ramón Martínez.
“In order to promote the development and maintain the leadership of our sporting activity, Real Madrid has decided to strengthen the football area with the appointment of Ramón Martínez as attached to the Director General ”. He was promoted last June after decades of dedication to the club, mainly in the quarry and organizing work groups for scouting in Spain and abroad. Florentino has always trusted him in football management duties.
FOOTBALL 09/10
DANI SANCHEZ (DIARIO AS)
Manu Fernandez.
It happened to occupy the position of Ramón Martínez. Now he is the Director of Soccer. He was a coach of Juvenil B and now the quarry depends on him. He is the son of Fernández Trigo, former manager of the club, and arrived in 2017 from Getafe.
Juni Calafat.
Scouting. A headhunter. His recommendations have been the majority of the latest additions of young values. Willian José, Pablo Teixeira, Abner, Lucas Silva, Augusto, Odegaard, Fede Valverde, Brahim, Vinicius, Rodrygo, Militao or Reinier bear his stamp. Now he's after Camavinga.