Personal image has taken on a great weight in Spanish women's football in recent years. Female players have more and more advertising and sponsorship deals, after having increased their media level with a higher level League. The level of social impact of the soccer players is measured in the large number of followers that the stars of Primera Iberdrola have recently acquired.
Among all of them stand out two great cracks from Atlético and Barça: Deyna Castellanos and Lieke Martens. Venezuelan and Dutch lead the list of the most influential footballers of the current season of the Primera Iberdrola, as indicated by a study carried out by Apuestas-deportivas.es. Work on this website includes a analysis of each and every one of the player and club accounts of the highest category in Spanish women's football.
Deyna Castellanos, the great influencers of Atlético and La Liga
With a community more than distinguished in social networks, Deyna Castellanos transfers her shine from the grass to the Internet. The soccer player, scorer and decisive in this season for Atlético, is the most influential of the Primera Iberdrola, adding 1.4 million followers on Instagram. This fact can suppose around 3,000 and 5,000 euros of income per publication in this social network.
The Venezuelan attacker, who was proclaimed champion of the Super Cup with Atleti last Saturday, also accumulates 216,000 users on Twitter. In general, the rojiblanca accumulates a great community that already followed him even before signing for Atleti in January 2020. Deyna previously achieved fame as a great pearl of world football, being nominated very young for 'The Best' Awards in 2017.
From promise to reality at Atleti, where this year he has scored nine goals and five assists after consuming the first months of the season. Along with Atlético's '6', Lieke Martens appears as highlighted in this study by Sports-Betting.com. The Dutch forward, who came to Barça as the first transfer made in the history of the Barça women's team, has 1.2 million followers on Instagram and it is believed that per publication earns between 3,000 and 4,000 euros.
In 2017, this Dutch athlete was proclaimed champion of the Women's Eurocup with her country's team and was awarded The Best award for the best footballer of the year. Some successes after which he ended up at Barça. As a Barça player he has had an irregular performance. However, This year he is proving to be in a great moment of form with ten goals and three assists accumulated so far.
The Nigerian Asisat Oshoala, who is the third most followed soccer player of the Primera Iberdrola on Instagram, also shines with her own light on social networks. The Barça attacker, who has been through great teams like Arsenal, has 650,196 followers on his Instagram account, so it is valued that his income per publication ranges between 2,000 and 3,000 euros.
For its part, Oshoala also manages to stand out on Twitter, where it is placed in second place after Deyna Castellanos. The Nigerian, with thirteen goals and two assists in her personal locker this season, has more than 210,000 people. The third most popular on this platform is the English Toni Duggan, member of Atlético de Madrid and former Barça, who has 155,017 followers.
In addition to these players, the list of 'influencers' in Primera Iberdrola also includes footballers such as Kheira Hamraoui (Barça), Mónica Hickmann (Madrid CFF), Alexia Putellas (Barça), Ludmila (Atlético), Thaisa (Real Madrid), Asllani (Real Madrid) or Alinea Reis (Granadilla), among other.
Barça is the club with the most followers on Instagram
Regarding the First Iberdrola clubs, the female Barça is the leader of the social networks, as indicated by the study by Apuestas-deportivas.es. On Instagram, he is followed by more than 2.2 million fans and on Twitter they exceed 350,000. Between the two platforms it has around 2.6 million followers.
The Barça club has come out a competition on social networks after the arrival of the female Real Madrid, which adds almost a million users between Instagram (683,230) and Twitter (245,502) despite the fact that not a year has passed since its birth. The third female team with the most weight in social networks is Atlético, with 574,408 and 170,863 followers on Instagram and Twitter, respectively.