Decathlon will sell clothing from the rugby brand Canterbury starting in July


The sports equipment distribution company Decathlon and Canterbury, a New Zealand company specialized in rugby, have signed a collaboration agreement that will extend until the Rugby World Cup in Australia, which will be held in 2027.

Recognized in the world of rugby, the New Zealand brand has regularly equipped the best teams in the world since the nineties. As a multi-specialist global sports brand, Decathlon has also established itself as a designer of appropriate and efficient technical products to carry out the practice of rugby.

Able to manage all stages of design, the French brand aims to offer the most appropriate and efficient offer. His desire is to move people through sport, whether they are athletes starting out in a discipline or professionals.

Thanks to this collaboration, starting next July, Canterbury products will be available both in Decathlon stores and on the online channel. From ‘Canterbury by Decathlon’ balls, t-shirts, helmets, protective underwear and mouth guards.

As a designer and distributor of sporting goods, Decathlon supplies rugby products in more than 600 of its stores in Europe. This network is especially strong in France (250 stores), Spain (120), Italy (100) and the United Kingdom (50). In addition, these products will also be distributed outside of Europe.

“We are delighted to partner Decathlon with one of Rugby’s most iconic brands. Combining Canterbury’s notoriety with excellent technical and affordable products is great news for rugby players around the world. We are proud of this collaboration and believe it will be good for sport and mutually beneficial for both parties,” said William Lanigan, leader of Decathlon Sports Collectives.

For his part, Luke Doddrell, global senior vice president of Canterbury, declared himself “delighted” to partner with Decathlon. “It is a turning point for both our brands and, most importantly, for rugby fans and players. Decathlon’s dedication to quality and accessibility aligns perfectly with our mission to serve the rugby community. This collaboration “It is a testament to our shared commitment to sports and we are excited about the positive impact it will have,” he said.