He Atlético de Madrid was a pioneer in our country in a way of understanding the treatment of its own image through imaginative advertising campaigns.

Some campaigns that have served to consolidate the club's brand image through its values, familiarity, commitment, faith, suffering, work, humility, passion, loyalty … But above all to achieve a trail of recognitions and awards in the sector.

There are already around 40 awards that the mattress team and the Madrid agency have collected in these years. Awards in all areas and corners, national recognitions but also many international ones.

The last to win an award was the spot ‘Grandfather’Under the motto‘Another way of understanding life’, The last released by the club. The campaign has been awarded in the PNational Creativity Awards 2020 with the award Bronze in the ideas category.

These awards have been held, as usual, in Saint Sebastian in the Kursal and are organized by the CdC (Creative Club).

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The spot tells a story full of tenderness in which an athletic man faces the most important mission of his life, to make his grandson a fan of the Atlético de Madrid. Once again, the club trusted the advertising agency Mrs. Rushmore, a benchmark company in the sector and with which it has been linked for 22 years.


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